Who Does a Product Marketer Work With? A Comprehensive Analysis
3 min readOct 3, 2023
Introduction
In the dynamic and ever-changing business ecosystem, the role of a product marketer has surged in importance. Charged with understanding customer needs, positioning products, and driving demand, a product marketer serves as a linchpin that connects various facets of an organization. But who exactly does a product marketer collaborate with? Contrary to the notion that they operate in a silo, product marketers work in conjunction with almost everyone in the organization. This multi-disciplinary approach…